ESPN recently announced that Super Bowl XLVI has replaced Game 6 of the 2011 NBA Finals as the highest rated program in the history of ESPN Australia. This years' coverage peaked at 133,200 viewers with an average audience of 94,177 watching the New York Giants defeat the New England Patriots early Monday morning, reaching an estimated total of 310,000 people on the day. Considering the length of the broadcast such numbers are a good sign. The average audience number went up a whopping 49% when compared to those last year in the 2011 Super Bowl between the Green Bay Packers and the Pittsburgh Steelers. Impressively this is despite the fact that the game was also being shown live on free-to-air television. ESPN Commercial Director Australia/NZ, Gus Seebeck, said the network was extremely proud of the ratings result and that the numbers underline "the growing popularity of the NFL in Australia." The figures are just rewards for the ESPN Australia team who believed in the NFL's popularity in Australia, throwing their support behind increased NFL programming this season. Recently, Australians have become spoiled for choice when it comes to NFL programming as the game reaches a wider audience than ever before. Limited access to the league has long been a problem for NFL fans in Australia and was a major contributor to its somewhat limited popularity. Ideally, as the level of exposure increases the popularity of the NFL will continue to grow leading to more figures like the ones seen on Super Bowl XLVI. Our weekly TV Guide will continue to keep you informed of NFL relation content on both free-to-air and paid networks.