Last week ESPN announced a new multi billion dollar coverage deal which will see it ramp up its NFL coverage in both America and Australia.
By jamming more live games into its line-up (including the entire playoff series) and adding more studio programs, ESPN has shown it is dedicated to delivering NFL to Australians.
The new ESPN line-up includes:
- Every single game of the NFL playoffs, including the Super Bowl and Pro Bowl, live (as opposed to only five playoff games last season).
- Live coverage of 56 of the best games throughout the season.
- Sunday Night Football, Thursday Night Football and of course, Monday Night Football games live.
- Coverage of the best football analysis shows including NFL Sunday Countdown (now expanded to three hours), Monday Night Countdown, NFL Primetime and NFL Live (expanded to one hour).
- Monday Night Football streamed on ESPN3.com, including various highlight packages from all other games.
All future ESPN coverage will also be available in High Definition on ESPN HD...because let’s get serious for a second, who watches sport on standard definition anymore?
[caption id="attachment_9414" align="alignright" width="200" caption="Monday Night Football is now locked onto ESPN till 2021"]
ESPN has also retained its Monday Night Football coverage until 2021 after signing a massive eight-year deal with the NFL worth around $1.8 billion per year.
The NFL is gradually building momentum in Australia and this ramped-up coverage will only accelerate and improve the game’s reception abroad.
Before anyone raises that blaringly obvious point, yes, we’re aware not everyone has access to Foxtel or Austar. But just because you don’t have cable doesn’t mean you can’t enjoy all the benefits. Plus it is just great to know that at least one Australian TV sports provider is dedicated to the NFL and are willing to go all out to get more on Australian TV.
It will also mean more venues around your area will be able to air the games live for your viewing, particularly during the playoffs. What’s better than getting rowdy in a pub and engaging in some casual verbal jousts with your fellow patrons?
It's an exciting time for NFL in Australia and this new deal is a huge step in the right direction for growing the game down under.