The new logo for the Brooklyn Nets was officially unveiled today. The bold design - featuring a classic black and white 'badge' style - was conceived by part-owner Jay-Z and will be the major emblem on all team related apparel. A secondary logo has also been designed and has a rounder shape and features a basketball surrounded by the words 'Brooklyn' and 'New York'. Although player uniforms haven't been released yet, Brooklyn will be the only team in the NBA to utilise a black and white colour scheme. With their new arena - the Barclays Centre - almost complete, and the old New Jersey brand dissolved, the Nets are looking to make a fresh start going into next season, after spending the last 35 years in New Jersey. The re-branding phase started as early as the end of New Jersey's final game, where the outline for the new logo was unveiled on the team's website. Current Nets point guard Deron Williams seemed upbeat while visiting the new arena in Brooklyn last week.
“We are in a new city and a new building,” he said. “You look at the effect it’s had on Oklahoma City. ... That’s a good example for me, just moving into a new building. You saw it a few years ago when the Mavericks moved from Reunion Arena to a new arena. "For us, we are moving to a new city, a new state and just a terrific building. So we feel all those things are going to be assets for us in trying to acquire free agents.”Nets coach Avery Johnson also said of the move:
“Sure, there’s some sadness with fans that have been supporting this team for so long, but it’s just time to move on and we are all glad to be a part of this transition period and what’s waiting for our arrival in Brooklyn.”http://youtu.be/UPDpyZd3ke8 Some photos from the @BrooklynNets Twitter account of new merch Intro Logo Photo Credit: www.wikipedia.com